Research on the Market Situation and Positioning of the Tequila Industry: A Case Study of Teremana Tequila

Jing Feng () and Linruyuan Tan ()
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Jing Feng: University of Glasgow
Linruyuan Tan: University of Glasgow

A chapter in Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023), 2023, pp 363-370 from Springer

Abstract: Abstract The purpose of this report is to investigate the market situation of Teremana Tequila and evaluate its positioning strategy. This report gets more accurate analysis through product life cycle analysis, target market analysis, market segmentation, competitor analysis and SWOT analysis. Due to the lack of disclosure of financial information, future investigators should collect raw data for research, as this will provide detailed information about the research topics.

Keywords: Market situation; Market positioning (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-142-5_40

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DOI: 10.2991/978-94-6463-142-5_40

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