An Analysis of China’s Cosmetics Market: Taking Estee Lauder Companies Inc. as an Example

Jiarong Gu ()
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Jiarong Gu: The University of Queensland, School of Economics

A chapter in Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023), 2023, pp 536-542 from Springer

Abstract: Abstract Estee Lauder makes a brilliant performance in China's cosmetics market and occupies a large market share of the middle and high-end products. Studying the performance of Estee Lauder Companies Inc. Will give the raising Chinese local cosmetics companies an insight into successful business paten. The cosmetics market in China is constantly improving, as well, an increasing number of local cosmetics companies start entering the competition of the high-end market. This paper finds that Estee Lauder is in a monopolistic competitive market, and it takes efforts to make good use of advertising in order to reduce the impact of asymmetric information. In addition, I provide evidence and analysis for the irrational behavior of consumers.

Keywords: China's cosmetics market; marketing channels; market supervision; price discrimination methods; advertising; consumer irrationality (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-142-5_60

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DOI: 10.2991/978-94-6463-142-5_60

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