Research on the Growth of Medical Device Firms Driven by the Normalization of COVID-19 Epidemic Take INTCO MEDICAL CO., LTD for Example

Junhui Xue ()
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Junhui Xue: Nanjing University Jinling College, International Economy and Trade (Graduated)

A chapter in Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023), 2023, pp 562-569 from Springer

Abstract: Abstract This paper aims to examine the changes the COVID-19 epidemic has brought about for the medical device sector and to show how it has helped medical device companies grow. In order to generate more thorough recommendations for the implementation of strategies for medical device companies in response to these significant changes, the paper first analyses the factors influencing the current macro environment in which the company is operating using the PESTLE model. It then uses a business model canvas and SWOT analysis. The analysis' findings indicate that, as the new crown epidemic becomes more common, there is significant room for improvement in both market demand and product distribution for the primary business of medical device businesses. This paper makes the case that, in order to better adapt to the changes brought about by the normalisation of the COVID-19 epidemic on the medical device industry as a whole, medical device companies may decide to transform or change their distribution model based on the findings of the analysis.

Keywords: The COVID-19 epidemic normalization; medical devices; INTCO MEDICAL CO.; LTD (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-142-5_63

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DOI: 10.2991/978-94-6463-142-5_63

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