Factors Influencing Effective Communication in the Ready-Made Garment Sector of Bangladesh

Mohammad Masudur Rahman (), Raduan Che Rose and Hishamuddin Md Som
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Mohammad Masudur Rahman: University Putra Malaysia, Putra Business School
Raduan Che Rose: International Standard University, Department of Business Administration
Hishamuddin Md Som: International Standard University, Department of Business Administration

A chapter in Proceedings of the Business Innovation and Engineering Conference (BIEC 2022), 2023, pp 26-43 from Springer

Abstract: Abstract Communication has emerged as one of the robust strategies in industries. Many industries have adopted it as an important aspect of business in their workplace. The pattern of business communication is rapidly changing as a result of technological advances. Effective communication is a necessary tool for achieving business success and reduction of workplace conflict. No matter what profession a person chooses, the ability to communicate is a necessary skill that employers look for when hiring new employees. Individual communication skills influence both personal and organizational effectiveness. The entire communication process is effective when the sender achieves the desired result from the receiver, i.e., the sender’s goal in effective communication is to influence the receiver so that they correctly understand the message. An online survey was used to collect data from randomly selected respondents in Bangladesh’s Readymade Garment (RMG) sector using a closed-ended questionnaire. The analysis of 120 responses from RMG’s owners, managers, officers, and workers was done using PLS-SEM (Smart-PLS). Effective business communication produces productive interpersonal relationships among coworkers, according to the findings. The findings also show that the skills of using different types, processes, and components of communication are required by stakeholders in various situations for better outcomes. Besides, in the workplace, poor communication leads to poor performance and low morale. Moreover, the findings of the study will apprise the industry about the effects of trust and work ethics on the effective communication in the sector to overcome communication barriers successfully.

Keywords: Communication; Communication Barrier; Trust; Work Ethics (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-144-9_4

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