Strategic Planning Method for Vietnamese Business Associations

Minh Nguyen Dang and Dung Pham Tien ()
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Minh Nguyen Dang: University of Economics and Business –Vietnam National University, School of Business Administration
Dung Pham Tien: University of Economics and Business –Vietnam National University, School of Business Administration

A chapter in Proceedings of the International Conference on Emerging Challenges: Strategic Adaptation in the World of Uncertainties (ICECH 2022), 2023, pp 40-59 from Springer

Abstract: Abstract The purpose of this research is to develop the method of organizational development strategy planning which most fits with the specific conditions of Vietnamese business associations. The results of this research may help to solve the problem of the shortage of effective organization development strategy for the associations causing the associations’ functioning and developing not as expected as their important role. By using qualitative and quantitative methods including case studies, AHP and TOPSIS this research investigated the existing strategic planning methods to define the most suitable strategic planning method for the associations. Main findings of the research include (1) The matrix method should be the most suitable method for the strategic planning of Vietnamese business associations; (2) A first-ever complete method for development strategy planning have been developed and introduced for Vietnamese business associations including the procedure for implementation which matches with their own set of strategic activities; (3) The authors also contributed to the approach of multi-criteria ranking by using a combination of the ten-seed-exercise, AHP and TOPSIS with similar accuracy instead of the complicated calculation using fuzzy AHP and TOPSIS. The recommended method of strategic planning recommended by this research could be useful in applying for not only Vietnamese business associations but also to the business associations, non-profit organizations and businesses in Vietnam and the world for a sustainable development of the organizations and the economy.

Keywords: Strategy; Planning; Method; Business association; Development (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-150-0_4

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DOI: 10.2991/978-94-6463-150-0_4

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