Implementation of E-Commerce During the Post Covid-19 Recovery in Increasing Sales Volume on Jewelry Gold Gallery Brotoseno 2 Nganjuk

Prasetya Tri Mahendra (), Indrian Supheni, Mustafidah Mahardhika, Dela Ahtasindi Satrila and Dyah Suswanti Respatiningtias
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Prasetya Tri Mahendra: STIE Nganjuk
Indrian Supheni: STIE Nganjuk
Mustafidah Mahardhika: STIE Nganjuk
Dela Ahtasindi Satrila: STIE Nganjuk
Dyah Suswanti Respatiningtias: STIE Nganjuk

A chapter in Proceedings of the 1st International Conference on Management and Business (ICoMB 2022), 2023, pp 87-95 from Springer

Abstract: Abstract In this study, the aim of this study was to prove that the implementation of e-commerce during the post-Covid-19 recovery period was able to influence the increase in sales volume at Jewelry Gold Gallery Brotoseno 2 Nganjuk. The researcher uses a quantitative approach in proving the truth of the study by using a significance level of 5% in taking samples by random sampling. The validity limit of the sample was calculated using the Raosoft sample size calculator and the sample limit was 67 respondents. The research instrument used a closed questionnaire with 26 statements. The data analysis technique used simple linear regression with classical assumption test of normality, multicollinearity, and heteroscedasticity in hypothesis testing. The results of the study prove that it is proven that there is a significant effect of positive e-commerce implementation on increasing sales volume at Jewelry Gold Gallery Brotoseno 2 Nganjuk with a coefficient of determination of 58.4%. The results of the level of e-commerce implementation criteria have good criteria of 23.6% and the level of increase in sales volume with very good criteria is 73.6%.

Keywords: Implementation; e-commerce; Sales volume; Jewelry Gold (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-160-9_10

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DOI: 10.2991/978-94-6463-160-9_10

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