The Influence and Impact of AI-Powered Intelligent Assistance for Banking Services

D. Sheela Margaret (), N. Elangovan, Vedha Balaji and M. Sriram
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D. Sheela Margaret: CHRIST (Deemed to Be University), School of Business Management
N. Elangovan: CHRIST (Deemed to Be University), School of Business Management
Vedha Balaji: CHRIST (Deemed to Be University), School of Business Management
M. Sriram: CHRIST (Deemed to Be University), School of Business Management

A chapter in Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023), 2023, pp 374-385 from Springer

Abstract: Abstract Technology plays a major role in helping businesses or organizations achieve their goal of providing good services to their customers. One such strategy is the adoption of Artificial intelligence (AI). AI is transforming the global financial markets rapidly. Chatbots are virtual assistants of the bank that help customers find answers to their queries and aid to complete some of their banking-related tasks with ease. Many businesses, including e-commerce and retail, have started using the chatbot to provide a better service experience to customers in solving their queries and providing services to them 24/7. One such business which has adopted artificial intelligence on the verge of improving customer service is the banking sector. This paper aims to outline the influence and impact of AI, particularly chatbots in the banking sector.

Keywords: Artificial Intelligence (AI); Chatbot; Banking; Financial Services; Customer Service (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-162-3_33

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DOI: 10.2991/978-94-6463-162-3_33

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