An Examination of Trends and Future Research How Digital Marketing Has Changed Over Time

Raja Kamal, Nihar Ranjan Mishr and Prasant Kumar Choudhury ()
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Raja Kamal: Kristu Jayanti College
Nihar Ranjan Mishr: Berhampur University, Department of Business Administration
Prasant Kumar Choudhury: Berhampur University, Department of Business Administration

A chapter in Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023), 2023, pp 418-426 from Springer

Abstract: Abstract This study is limited by the lack of high-quality macro-level literature (e.g., net of science). After reviewing the literature, we decided to stop searching for new Digital Marketing buzzwords. One keyword simplifies author grading. Digital marketing rising popularity has sparked major worries regarding its impact on corporate performance. Digital has been beneficial in many fields for decades). To make the best judgements, academics and practitioners in the field must know where digital marketing theory and practise are. A rigorous bibliometric analysis may help explain this issue and its relationship to citations and publication metrics. This study uses bibliometric analysis to identify the most productive electronic marketing countries, institutions, authors, journals, and publications from 2000 to 2019. This study provides a worldwide view on eMarketing trends and routes to assist future research.

Keywords: e-Marketing; Bibliographic Coupling; Co-Occurrence Analysis; and Co-Occur; Digital Marketing; Fourth Industrial Revolution (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-162-3_37

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DOI: 10.2991/978-94-6463-162-3_37

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