The Role of Digital Marketing for the Home Convection Industry

Marcello Hamasias Dwi Greatajoy, Fiqih Zulfikar Fahmi, Fresha Kharisma (), Hujjatullah Fazlurahman and Muhammad Fajar Wahyudi Rahman
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Marcello Hamasias Dwi Greatajoy: State University of Surabaya, Department of Digital Business
Fiqih Zulfikar Fahmi: State University of Surabaya, Department of Digital Business
Fresha Kharisma: State University of Surabaya, Department of Digital Business
Hujjatullah Fazlurahman: State University of Surabaya, Department of Digital Business
Muhammad Fajar Wahyudi Rahman: State University of Surabaya, Department of Digital Business

A chapter in Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2022), 2023, pp 36-41 from Springer

Abstract: Abstract This research was conducted because it aims to analyze the role of digital marketing on home industry sales. This study uses a qualitative analysis approach. The object of this research is the Home Industry of convection products in the city of Sidoarjo. Data was collected by means of library studies and interviews. The results show that home industry players gain additional knowledge, understanding, and insight as well as basic skills about online marketing.

Keywords: Digital Marketing; Home Industry; Convection (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-178-4_5

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DOI: 10.2991/978-94-6463-178-4_5

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