The Strategy of Development for Bakso Restaurant xxx in the Post-Covid-19 Pandemic Through the Business Model Canvas (BMC) Approach

Khofidatur Rofiah, Muhammad Sholahudin (), Muhammad Halim Maimun and Ihwan Susila
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Khofidatur Rofiah: Universitas Muhammadiyah Surakarta (UMS), Faculty of Economics and Business
Muhammad Sholahudin: Universitas Muhammadiyah Surakarta (UMS), Faculty of Economics and Business
Muhammad Halim Maimun: Universitas Muhammadiyah Surakarta (UMS), Faculty of Economics and Business
Ihwan Susila: Universitas Muhammadiyah Surakarta (UMS), Faculty of Economics and Business

A chapter in Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2), 2024, pp 1077-1087 from Springer

Abstract: Abstract The research purpose is to evaluate the business model of the traditional restaurant in Bakso xxx, Surakarta, Indonesia post-pandemic COVID-19. Business Model Canvas (BMC) consists of customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The research method used qualitative description with ethnography adapt. The data was collected using interviews and observation. Analysis SWOT is to evaluate the business model of Bakso xxx and formulate a business development strategy that will be carried out by Bakso xxx based on the refinement of the business model. The result is that there is a novelty found in this study regarding SO, WO, ST, and WT strategies in Bakso Restaurant xxx.

Keywords: BMC; SWOT; COVID-19 (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-204-0_88

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