Growing Behavioral Intentions for Muslim-Friendly Tourism in Indonesia: Does Muslim Tourism Attributes and Muslim Experiential Quality Matter?

Bethani Suryawardani (), Noermijati, Ananda Sabil Hussein and Siti Aisjah
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Bethani Suryawardani: Brawijaya University, Management Department, Faculty of Economic and Business
Noermijati: Brawijaya University, Management Department, Faculty of Economic and Business
Ananda Sabil Hussein: Brawijaya University, Management Department, Faculty of Economic and Business
Siti Aisjah: Brawijaya University, Management Department, Faculty of Economic and Business

A chapter in Proceedings of the 1st Brawijaya International Conference on Business and Law (BICoBL 2022), 2023, pp 143-152 from Springer

Abstract: Abstract Indonesia has the world’s largest Muslim population (86.7%), but it lags behind even Muslim minority countries in Halal tourism. The Indonesian Ministry of Tourism has 10 Halal Priority destinations in 2018, but domestic and foreign tourists are unaware. This study examined how Muslims’ perceptions of tourism attributes affect their experience and behavior. This research was quantitative. The author surveyed Muslims who vacationed in Indonesia and the surrounding region. Data collection involved purposive sampling. Smart PLS software was used to test assumptions using Partial Least Square - Structural Equation Modeling. This study can help tourism stakeholders develop Muslim-friendly destinations. Through this research, tourism stakeholders can develop future strategies to serve Muslim tourists. The theoretical framework has never been tested, especially on Muslim-friendly tourism in Indonesia. This research contributes to the development of knowledge as an alternative model solution to increasing Muslim tourists’ behavioral intentions. This research found that halal or Muslim tourism attributes and Muslim experience quality boost Muslim-friendly travel destinations’ behavioral intention.

Keywords: Muslim Tourism Attributes; Muslim Experiential Quality; Behavioral Intention; Halal Tourism; Muslim Friendly Tourism (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-214-9_16

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