Comparative Histories of Tiffany&Co.’s Evolution and the Jewelry Industry

Yiyu Chen, Ailifeiya Aili and Yuewei Si ()
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Yiyu Chen: Nanyang Institute of Technology
Ailifeiya Aili: Tianjin Polytechnic University, College of Textile Science and Engineering, Fashion Design and Engineering
Yuewei Si: Xi’an International Studies University, College of Education and English Normal, English (Normal)

A chapter in Proceedings of the 2023 3rd International Conference on Enterprise Management and Economic Development (ICEMED 2023), 2023, pp 285-295 from Springer

Abstract: Abstract In conjunction with the end of the pandemic, the LVMH Group acquired the venerable luxury brand Tiffany. This article is based on analysis conducted by McKinsey. We conducted a comprehensive analysis of Tiffany Brands’ brand marketing, brand planning, and brand history. By comparing multiple luxury brands, we provided an explanation of the meta-universe of luxury sustainability.

Keywords: Brand Identification; Brand Marketing; Tiffany & Co. And LVMH; Brand Design; Meta-Universe NFT (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-224-8_36

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