Characteristics of Social Networking Sites Users: LinkedIn in Obtaining Career Benefits

Lazuardyna Ulfa Ramadhanty () and Elok Savitri Pusparini
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Lazuardyna Ulfa Ramadhanty: Universitas Indonesia, Master of Management, Faculty of Economics and Business
Elok Savitri Pusparini: Universitas Indonesia, Master of Management, Faculty of Economics and Business

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 1402-1411 from Springer

Abstract: Abstract This study further explores networking behavior using LinkedIn Social Networking Sites (SNS) related to personal characteristics, specifically Extraversion and Protean Career Orientation traits, in obtaining career benefits. Using a sample that focuses on LinkedIn users in Indonesia aged 25–34 years which is the age of dominance of LinkedIn users, this research was conducted using a quantitative method from LinkedIn profile characteristics and an online questionnaire. Data were collected from 615 respondents who filled out the questionnaire and were confirmed as valid LinkedIn users in Indonesia. Results showed that Extraversion and Protean Career Orientation both indeed have a positive relationship to various networking behaviors. However, networking behaviors themselves do not mediate the relationship between individual characteristics and individual LinkedIn usage. Also, we found that the passive consumption of LinkedIn tends to result in more various career benefits instead of the active scope.

Keywords: Social Networking Sites; Career Benefits; Extraversion; Protean Career Orientation; Networking; LinkedIn (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-234-7_148

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