The Impacts of E-Service Quality on Repurchase Intention

Rafaida Putri Rahmania (), Ratih Hurriyati, Heny Hendrayati and Lili Adi Wibowo
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Rafaida Putri Rahmania: Universitas Pendidikan Indonesia
Ratih Hurriyati: Universitas Pendidikan Indonesia
Heny Hendrayati: Universitas Pendidikan Indonesia
Lili Adi Wibowo: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 510-514 from Springer

Abstract: Abstract To enhance Sociolla Cosmetics’ marketing strategy, which is primarily focused on enhancing and raising repurchase intention through e-service quality, this study set out to measure the impact of e-service quality on repurchase intention on the website for cosmetic sales. This study employed a descriptive quantitative verification approach as a part of the research method. There were 100 respondents selected through a non-probability sampling technique and simple random sampling. The findings of this study revealed that the quality of e-services give a significant positive impact on consumers’ repurchase intentions on Sociolla’s website. It implies that the higher the quality of e-service, the more likely consumers will be interested in purchasing their products.

Keywords: E-Service Quality; Repurchase Intention; Sociolla (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-234-7_52

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DOI: 10.2991/978-94-6463-234-7_52

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