A Bibliometric Analysis of Consumer Behavior Research Using Vosviewer Application

Senny Luckyardi (), Ratih Hurriyati and Bambang Widjajanta
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Senny Luckyardi: Universitas Pendidikan Indonesia
Ratih Hurriyati: Universitas Pendidikan Indonesia
Bambang Widjajanta: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 685-693 from Springer

Abstract: Abstract The objective of this study was to perform a bibliometric analysis in terms of consumer behaviors using VOSviewer software. A qualitative method was used in the research. The data used in this study were searched based on the keyword “Consumer Behavior Research” on Google Scholar using publish or perish software. From the search results, 998 articles published in the 2018–2022 range were found. The results showed that research on consumer behavior increased in 2018–2021 but decreased significantly in 2022. This study, in particular in the area of consumer behavior, highlights the value of doing bibliometric analysis. It is expected that this research will serve as a guide for future studies in order to conduct and choose the research theme .

Keywords: Bibliometric Analysis; Consumer Behavior; Research; Vosviewer (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-234-7_71

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DOI: 10.2991/978-94-6463-234-7_71

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