The Influence of Information Quality and Online Customer Review on Intention to Use

L. Lisnawati (), M. Aris, R. Hurriyati, B. Widjajanta and G. Razati
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L. Lisnawati: Univeritas Pendidikan Indonesia
M. Aris: Univeritas Pendidikan Indonesia
R. Hurriyati: Univeritas Pendidikan Indonesia
B. Widjajanta: Univeritas Pendidikan Indonesia
G. Razati: Univeritas Pendidikan Indonesia

A chapter in Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022), 2024, pp 901-911 from Springer

Abstract: Abstract This study aims to determine the effect of Information Quality and Online Customer Review on Intention to Use. The type of research used is descriptive and verification, namely by describing and explaining the variables studied and then drawing conclusions. The dependent variables in this study are Intention to Use, Information Quality and Online Customer Review as independent variables. The population in this study were visitors to the Zomato website in Indonesia. The research method used in this research is the explanatory survey method. The data analysis technique used to determine the influence and relationship in this study is multiple regression analysis techniques and hypothesis testing with the help of SPSS version 26. The results of the study state that online customer reviews have a positive effect on intention to use. Information quality has a positive and significant effect on intention to use.

Keywords: Information Quality; Online Customer Review; Intention to Use (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-234-7_93

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