Antecedents of Competitive Advantage of Medium Business Actors

Ika Ruhana () and Adi Luhur Sanjaya
Additional contact information
Ika Ruhana: Brawijaya University
Adi Luhur Sanjaya: Brawijaya University

A chapter in Proceedings of the Brawijaya International Conference on Business Administration, Taxation, and Tourism (BICBATT 2022), 2024, pp 77-84 from Springer

Abstract: Abstract This research was conducted in the wake of the emergence of many small and medium businesses in Indonesia, especially in Banyuwangi regency. How can these medium-sized business actors compete, especially after the Covid-19 Pandemic conditions. These medium-sized business actors can compete to exist and survive, what factors or variables can affect the competitive advantage of these medium-sized business actors? Digital compatibility, HR competence, and entrepreneurial orientation affect the competitive advantage of these medium-sized businesses. This study aims to describe the variables of Digital compatibility, HR competence, and entrepreneurial orientation, and competitive advantage; To find out and analyze Digital Capability has a significant effect on medium-sized businesses in Banyuwangi; To find out and analyze HR competencies have a significant effect on medium-sized businesses in Banyuwangi; To find out and analyze Entrepreneurial orientation has a significant effect on medium-sized businesses in Banyuwangi; Capability, HR Competence, and Entrepreneurship Orientation affect medium-sized businesses in Banyuwangi. This type of research is descriptive quantitative with the aim of explaining the relationship/influence between variables (explanatory research). The population in this study were medium-sized businesses in Banyuwangi regency, as many as 708 people. The research sample is 88 respondents. The data analysis used is descriptive analysis and using SPSS. The results of the study show that: MSMEs in Banyuwangi already have Digital capability to increase Competitive Advantage. HR competencies owned by MSMEs in Banyuwangi are good and appropriate. The Entrepreneurship Orientation of MSMEs in Banyuwangi is good. Digital capability (X1), which has a positive and significant impact on competitive advantage, HR Competency Variable (X2), which has a positive and significant impact on competitive advantage, and Entrepreneurial Orientation Variable (X3), which has a positive and significant impact on competitive advantage, all have a significant impact simultaneously on MSMEs in Banyuwangi.

Keywords: Digital Capability; HR Competence; Entrepreneurial Orientation; Competitive Advantage (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-240-8_10

Ordering information: This item can be ordered from
http://www.springer.com/9789464632408

DOI: 10.2991/978-94-6463-240-8_10

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().