The Analysis of Influence of Destination Image, Islamic Value, and Brand Ambassador on Perceived Value and Satisfaction

Siti Zulhaikhah (), Edy Yulianto and Edriana Pangestuti
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Siti Zulhaikhah: Brawijaya University
Edy Yulianto: Brawijaya University
Edriana Pangestuti: Brawijaya University

A chapter in Proceedings of the Brawijaya International Conference on Business Administration, Taxation, and Tourism (BICBATT 2022), 2024, pp 137-143 from Springer

Abstract: Abstract Because more and more travellers are starting to show interest in halal tourism, halal tourism has started to expand in Indonesia. There are numerous sharia-compliant natural attractions in Indonesia, including Islamic boarding schools and locations of Islamic regal heritage. Researchers are interested in researching The Analysis of Influence of Destination Image, Islamic Value, and Brand Ambassador on Perceived Value and Satisfaction. This study examines the effect of destination image and Islamic value on perceived value and satisfaction. The method used in the literature study is library research, using a review of the literature with the term, this paper examines the trajectory of destination image development (Destination Image, Islamic Value and Brand Ambassador) and (Perceived Value and Satisfaction). The findings show that the development of the Tourist satisfactionn is unaffected by destination image, it was evident that there was no impact based on the journals that were evaluated. Additionally, every keyword associated with this study has an impact on the studied dependent variable. The executives and authorities concerned with Islamic values in tourism, destination competitiveness, concept development, resource allocation, and visitor behaviour should pay attention to this study (e.g., perceived value and satisfaction). This study proposed Halal tourism management must enhance creative marketing methods to increase satisfaction by enhancing destination image, enhancing online and web- based techniques, and enhancing the marketing team’s capacity for persuasion. The main value of this paper is the analysis of the effect of destination image and Islamic value on perceived value and satisfaction from the halal tourism perspective.

Keywords: Destination Image; Islamic Value; Brand Ambassador; Perceived Value; Satisfaction (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-240-8_17

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