PayLater: An Antecedent to Consumption Behavior and Consumption Level in Gen-Z

Fatmasari Endayani (), Roby Nur Akbar, Dyah Setyawati and Resanti Lestari
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Fatmasari Endayani: Merdeka University Malang
Roby Nur Akbar: Merdeka University Malang
Dyah Setyawati: Merdeka University Malang
Resanti Lestari: Merdeka University Malang

A chapter in Proceedings of the 20th International Symposium on Management (INSYMA 2023), 2024, pp 313-318 from Springer

Abstract: Abstract This study focuses on consumption level, consumption behavior, and the causal factor, PayLater. The population in this study was student sat public universities in East Java, with a total of 301,160 students. Based on the calculation of the sample size using the Slovin formula, the respondents in this study amounted to 100 people. Data were collected using a questionnaire and analyzed with Partial Least Square analysis tools. Hypotheses were tested, and the significance values of the three substructure models were developed. These three models were combined into a complete path coefficient model. The results of this study prove that the PayLater variable has a significant effect on consumption level, the PayLater variable has a significant effect on consumption behavior, the consumption behavior variable has a significant impact on consumption, the PayLater variable has a positive and significant effect on consumption behavior through consumption behavior as a mediating variable.

Keywords: PayLater; Consumption behavior; Consumption Level; Gen-Z (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-244-6_48

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DOI: 10.2991/978-94-6463-244-6_48

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