Creating Shared Value: Turning Charity into Profit Abstract

Agung Surya Dwianto, Adrian Wijanarko (), Annabel Noor Asyah, Fatimah Talitha Sahda and AnnisaRachma Putri
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Agung Surya Dwianto: Paramadina University
Adrian Wijanarko: Paramadina University
Annabel Noor Asyah: Smeru Research Institute
Fatimah Talitha Sahda: Paramadina University
AnnisaRachma Putri: Paramadina University

A chapter in Proceedings of the 20th International Symposium on Management (INSYMA 2023), 2024, pp 497-503 from Springer

Abstract: Abstract “The Gade Clean and Gold” program is a Creating shared value program initiated by PT. Pegadaian applied the Triple Bottom Line principle to carry out social, economic, and environmental responsibilities and create economic value for the company. The program is run by PT. Pegadaian prioritizes balance and harmony in social, economic, and environmental aspects to build sustainability. Through the CSV Program “The Gade Clean and Gold” or “Segregating Waste to be exchanged for Gold Savings”, PT Pegadaian seeks to reduce poverty and social injustice, improve environmental conditions, and seeks to assist the government in managing waste so that life happens in the middle - the community becomes cleaner and healthier.

Keywords: Creating Shared Value; Corporate Social Responsibility; Triple Bottom Line; PT. Pegadaian (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-244-6_71

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DOI: 10.2991/978-94-6463-244-6_71

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