Factors Influencing the Young Entrepreneurs to Implement Green Entrepreneurship

Dewi Kurniaty (), Aris Subagio, Lingga Yuliana, Steffano Ridwan and Hana Fairuz
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Dewi Kurniaty: Paramadina University
Aris Subagio: Paramadina University
Lingga Yuliana: Paramadina University
Steffano Ridwan: Paramadina University
Hana Fairuz: Paramadina University

A chapter in Proceedings of the 20th International Symposium on Management (INSYMA 2023), 2024, pp 526-534 from Springer

Abstract: Abstract Micro, Small, and Medium Enterprises (MSMEs) provide enormous opportunities for innovation and entrepreneurial development during the Covid-19 pandemic. Entrepreneurship has a strategic role as a basis that supports national economic growth and is proven to have a resilience that can overcome the negative impacts of the COVID-19 pandemic. After the COVID-19 pandemic, business innovation within green entrepreneurship is expected to support sustainable development or Sustainable Development Goals (SDGs) in Indonesia. In this concept, green entrepreneurship is a much-needed mechanism for increasing profits while promoting environmental responsibility. This study aims to map the factors that influence young entrepreneurial tendencies and the role of stakeholders as an essential contribution to increasing the number and quality of sustainable national entrepreneurs within the scope of green entrepreneurship. This study used a quantitative approach, through questionnaires to young entrepreneurs as respondents, and a qualitative approach through interviews to obtain in-depth data on the issues in research conducted with 263 respondents who have businesses in the Jakarta, Bogor, Depok, Tangerang, and Bekasi areas. The study’s results show that self-efficacy is the strongest predictor in influencing the inclination of young entrepreneurs to implement green action in their businesses. This research is expected to increase the number and quality of sustainable national entrepreneurs within the green entrepreneurship scope.

Keywords: green entrepreneurship; business sustainability (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-244-6_75

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