The Influence of Information Cocoons on Modern Consumers

Linxuan Niu (), Rui Tian, Isabella Chen and Tianyi Wu
Additional contact information
Linxuan Niu: Durham University, Business School
Rui Tian: Temple University, Fox School of Business
Isabella Chen: Southlands Christian School
Tianyi Wu: Shanghai Jinshan Hangzhou Bay Bilingual School (HBBSS)

A chapter in Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023), 2024, pp 420-431 from Springer

Abstract: Abstract The rapid development of social media platforms and digital technology provides individuals with advantages to access information, but it also creates information cocoons in the meantime. The purpose of this paper is to discuss the influence brought by information cocoons in this age of information explosion and the impact on several areas such as online consumption, short video viewing, political polarization, and democratic discourse. By conducting adequate research and reviewing abundant resources online, we safely draw to the content that people will be easier to obtain and accept information that aligns with their existing beliefs, which results in a pattern of fast thinking. To apply this type of fast thinking in daily behavior, consumers rely on narrow sources of information and recommendations, resulting in suboptimal online shopping outcomes. In addition, it also limits people’s reception of video content. Except for individuals’ decisions, information cocoons cause influence on politics that are accepted by citizens as well. This article emphasizes the most on the impact of information cocoons on consumers, including overspending, product selection, and other negative effects. In the end, we predict that the impact of information cocoons will be continuous in the future, but it can be lessened if people are intentionally breaking out of the bubbles.

Keywords: information cocoons; online consumption; social media platforms; digital technology; consumer behavior (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-246-0_50

Ordering information: This item can be ordered from
http://www.springer.com/9789464632460

DOI: 10.2991/978-94-6463-246-0_50

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().