Research Strategies for the Development of Rural Life Insurance in Shandong Province

Shuzhi Yao and Duanyang Geng ()
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Shuzhi Yao: ShanDong University of Technology, College of Agricultural Engineering and Food Science
Duanyang Geng: ShanDong University of Technology, College of Agricultural Engineering and Food Science

A chapter in Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023), 2024, pp 514-519 from Springer

Abstract: Abstract This article mainly studies the development and research strategies of rural life insurance in Shandong Province. Through research and analysis, life insurance is becoming increasingly popular in rural areas, making it easier to sell. The importance of rural life insurance is determined by consulting information on the definition and characteristics of rural life insurance. Starting from practical development, people are gradually realizing the possibility of promoting life insurance in the rural market. It is suggested that measures should be taken to develop appropriate products, and reasonable pricing should be made according to the actual market segmentation and rural products to truly meet market demand; By continuously promoting the construction of rural marketing service sales points, strengthening the training and management of personal insurance marketing personnel, further standardizing the product marketing methods of insurance companies, and improving the service capabilities of insurance departments; Promote targeted insurance products and promote the development of life insurance in Shandong Province through innovative promotion methods and easy to understand display methods. The introduction of these strategies will help establish a comprehensive life insurance system in Shandong Province and promote targeted and promising market development of life insurance products. In the following practical applications, it is necessary to continuously improve the promotion methods and test whether these strategies truly meet the requirements. Only through continuous innovation and gradual improvement can life insurance products truly enter the rural market and continuously improve the quality of life of farmers.

Keywords: life insurance; rural insurance; insurance market; marketing research (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-246-0_62

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