The impact of diversification strategy on corporate financial performance

Jing He ()
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Jing He: Huaqiao University, International College Accounting

A chapter in Proceedings of the 2023 3rd International Conference on Financial Management and Economic Transition (FMET 2023), 2024, pp 32-40 from Springer

Abstract: Abstract Using Yunnan Baiyao as a research case, this paper examines the impact of a firm’s diversification strategy on its financial performance after its implementation. By exploring the impact of the firm’s dynamic capabilities on the diversification strategy and analyzing the financial and non-financial factors before and after Yunnan Baiyao’s implementation of the diversification strategy, we find that Yunnan Baiyao’s adoption of the diversification strategy has contributed to the firm’s financial performance to a certain extent. At the same time, the company also faces a series of risks and challenges.

Keywords: Diversification Strategy; Corporate Performance; Dynamic Capabilities (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-272-9_5

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DOI: 10.2991/978-94-6463-272-9_5

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