Tourist Satisfaction: The Influence of Tourist Attractions, Tourist Facilities, and Social Media Marketing

Rafiqi Dzil Fakari, Wheny Khristianto (), Djoko Poernomo and Suhartono
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Rafiqi Dzil Fakari: University of Jember, Department of Business Administration, Faculty of Social and Political Science
Wheny Khristianto: University of Jember, Department of Business Administration, Faculty of Social and Political Science
Djoko Poernomo: University of Jember, Department of Business Administration, Faculty of Social and Political Science
Suhartono: University of Jember, Department of Business Administration, Faculty of Social and Political Science

A chapter in Proceedings of the 5th Open Society Conference (OSC 2023), 2023, pp 130-141 from Springer

Abstract: Abstract Tourist destination managers must be prepared to face changes in tourist behavior caused by the rapid development of information technology in the Industrial Revolution 4.0 era. This study uses a quantitative approach that aims to investigate the relationship between tourist attractions, tourist facilities, and social media marketing on tourist satisfaction. Data were collected from 112 tourists visiting Desa Wisata Adat Kemiren, Banyuwangi, East Java. Empirical data were analyzed using Structural Equation Modeling (SEM) with WarpPLS 6.0. The results showed that tourist attraction influences tourist satisfaction. Tourist facilities also influence tourist satisfaction. An unexpected finding is social media marketing does not affect tourist satisfaction. The results of this study provide empirical evidence that the attractions and facilities owned by Desa Wisata Kemiren have not been supported by social media marketing. In fact, in the digital era, the role of social media marketing is indispensable as a medium for interaction and sharing memorable experiences. Therefore, Desa Wisata Adat Kemiren managers must evaluate their social media marketing practices to display and package more interesting content, thereby creating tourist satisfaction whose behavior tends to change in the Industrial Revolution 4.0 era.

Keywords: Industrial Revolution 4.0; Social Media Marketing; Tourist Attractions; Tourist Facilities; Tourist Satisfaction (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-290-3_12

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