Sustainable Tourism Village Development: Does Local Wisdom Influence Tourists’ Decision to Re-Stay at Borobudur’s Homestay, Magelang?

Amalia Mustika (), Nurbaeti, Sri Mariati () and Fachrul Husain Habibie ()
Additional contact information
Amalia Mustika: Trisakti Institute of Tourism
Nurbaeti: Trisakti Institute of Tourism
Sri Mariati: Trisakti Institute of Tourism
Fachrul Husain Habibie: Trisakti Institute of Tourism

A chapter in 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), 2023, pp 120-129 from Springer

Abstract: Abstract Borobudur is one of the five tourist destinations under the government’s Super Priority program. The study aims to identify the aspects of local wisdom that have the potential to attract tourists to stay overnight at homestays in Borobudur, Magelang, Indonesia. The research method employed a mixed-method approach, combining qualitative and quantitative data. The Hair-et.al formula was used to determine the sample size, resulting in 234 respondents. Purposive sampling was conducted by distributing questionnaires directly to tourists who had stayed at the homestay at least once. The findings of the research revealed six aspects of local wisdom that were identified as influential: environment, culture, architecture, traditional food, traditional drinks, and traditional massage. Descriptive statistics of local wisdom 3.078, on average, the participants in the study view local wisdom positively, and re-stay 4.3381. On average, the participants have a relatively high intention to re-stay at the homestay. These aspects were found to have a positive and significant influence on the decision to re-stay, with a correlation coefficient of 0.607. The statistically significant correlation supports the hypothesis that local wisdom significantly shapes tourists’ re-stay decisions.

Keywords: Local Wisdom; Homestay; Decision to Re-Stay; Sustainable Tourism Village (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-296-5_17

Ordering information: This item can be ordered from
http://www.springer.com/9789464632965

DOI: 10.2991/978-94-6463-296-5_17

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().