The Influence of TikTok and Destination Image on the Decision to Visit Taman Impian Jaya Ancol Post-Pandemic and Visitor Satisfaction

Reno Catelya Dira Oktavia (), Nurbaeti, Heny Ratnaningtyas () and Muhammad Ardya Rachmadhita ()
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Reno Catelya Dira Oktavia: Trisakti Institute of Tourism
Nurbaeti: Trisakti Institute of Tourism
Heny Ratnaningtyas: Trisakti Institute of Tourism
Muhammad Ardya Rachmadhita: Trisakti Institute of Tourism

A chapter in 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), 2023, pp 149-157 from Springer

Abstract: Abstract This study aims to investigate the influence of TikTok and destination image on post-pandemic visit decisions to Taman Impian Jaya Ancol through visitor satisfaction. This type of research uses a quantitative descriptive approach with a path analysis method. The research was conducted at the Taman Impian Jaya Ancol and involved the entire population of visitors to Taman Impian Jaya Ancol. The research sample consists of 100 respondents selected through accidental sampling techniques. The results of the study show that: (1) TikTok and destination image significantly influence visitor satisfaction; (2) TikTok, destination image, and visitor satisfaction significantly influence visit decisions; (3) TikTok and destination image partially significantly influence visit decisions through visitor satisfaction. TikTok encourages users to create and share short videos that increase the popularity of travel destinations. Destination image can increase attractiveness, build trust, and increase visitor loyalty, which influences visiting decisions and recommendations to others. Visitor satisfaction also plays an important role in attracting potential visitors and maintaining a positive image. The implication of this research is that the management of Taman Impian Jaya Ancol prioritizes the TikTok application as an efficient and cost-effective tourism promotion media that has the potential to disseminate information quickly and attract visitors.

Keywords: Tiktok; Destination Image; Visiting Decision; Visitor Satisfaction (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-296-5_20

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DOI: 10.2991/978-94-6463-296-5_20

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