Implementation of Tourists Intention to Visit in the Theory of Planned Behavior: A Literature Review

Derizal () and Rahmat Ingkadijaya ()
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Derizal: Trisakti Institute of Tourism
Rahmat Ingkadijaya: Trisakti Institute of Tourism

A chapter in 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), 2023, pp 258-265 from Springer

Abstract: Abstract The intention to visit is one of the human behaviors that can be influenced by the Theory of Planned Behavior (TPB). However, there is also debate about the existence of an expansion in the TPB towards Visit Intentions as an effort to improve the TPB theory. This study aims to analyze the gap in the literature on the Theory of Planned Behavior and find an expanded Theory of Planned Behavior. The research uses Systematic Literature Review Papers with descriptive analysis and produces visualizations using VOSviewer. This research uses 31 International Indexed Journals (2010–2022) from the EBSCO, Science Direct, JSTOR, and Google Scholars databases which have been systematically analyzed. The results show that attitudes, subjective norms, and perceived behavioral control also strongly support TPB and extended TPB. It can be seen that 90.33% of researchers expand the theory more by adding direct variables, indirect variables, and moderation in research. Based on VOSviewer’s visualization, it can be seen that studies on TPB traditional have often been analyzed before 2018. In contrast, in 2020 the variables that are often related to the intention to visit are related to adding the topic of social networking services and environmental experience. It was concluded that the indirect variables, direct variables, and moderating variables added to the expanded TPB generally played a role in strengthening the TPB model.

Keywords: Theory of Planned Behavior; Expanding Theory of Planned Behavior; Intention to Visit; Literature Review (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-296-5_35

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DOI: 10.2991/978-94-6463-296-5_35

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