The Role of Generation Z and Millennials Towards MSMEs in Indonesia

Syalwah Aisyah Purnama, Donna Azzahra and Budi Priyono ()
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Syalwah Aisyah Purnama: Polytechnic of STIA LAN Jakarta
Donna Azzahra: Polytechnic of STIA LAN Jakarta
Budi Priyono: Polytechnic of STIA LAN Jakarta

A chapter in Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023), 2023, pp 56-64 from Springer

Abstract: ABSTRACT Millennial MSME business actors totaling 34 thousand people and generation Z 1.6 thousand people are opportunities for Golden Indonesia is attempting to improve the economy through MSMEs. Capital and mental limitations are serious problems for millennial and z generation MSME actors, besides that technology is also an obstacle. The purpose of this study is to find out how the roles, opportunities and challenges of millennial and z generation MSMEs. This research is a descriptive qualitative research using literature methods with theoretical studies and several reference sources. Based on the results of the 2020 Population Census, the millennial generation population of 25.87% and generation Z of 27.94% have a fairly high opportunity in an attempt to increase economic growth in Indonesia. “Economic Recovery and Post-Pandemic Shopping Trends" It is known that the number of transactions throughout 2022 of 46.7% was held by the millennial generation. This shows that this generation has a fairly high proficiency in e-commerce. With the use of this technology, millennials and generation z can contribute to the improvement of MSMEs in Indonesia. Behind the advantages of millennials and generation z who have expertise in using technology, they also have various problems in managing MSMEs. The limitations of the millennial and z generations can be overcome through collaboration with various parties such as MSME players run by generation x and baby boomers who have seen stability in running a business from small to becoming a big business.

Keywords: Millennial generation; Generation Z; MSMEs (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-302-3_8

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DOI: 10.2991/978-94-6463-302-3_8

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