Does Triple Bottom Line and Circular Economy Effective in CSR Program? Danone AQUA Practice in Indonesia

Willy Abdillah, Delly Nofiani () and Chika Nur Rachma Koeswandi
Additional contact information
Willy Abdillah: Universitas Bengkulu, Faculty of Business and Economics
Delly Nofiani: National Chengchi University, Department of Business Administration
Chika Nur Rachma Koeswandi: External Communication Manager of Danone

A chapter in Proceedings of the 1st Bengkulu International Conference on Economics, Management, Business and Accounting (BICEMBA 2023), 2023, pp 182-190 from Springer

Abstract: Abstract Corporate social responsibility (CSR) initiatives are a way for companies to show their concern for the community in which they operate as well as a visible example of how they adhere to regulations. This research investigates a company’s CSR strategy to address environmental issues, specifically plastic waste, using a triple-bottom-line and circular economy approach using a GRI ISO 26000 standard perspective. A qualitative case study was carried out to evaluate the implementation of a plastics-wise CSR program. In-depth interviews were held with Danone-AQUA stakeholders and environmental activists. The analysis reveals that the CSR program concentrating on plastics coincides with Danone-AQUA’s core business and sustainability goals. Danone-AQUA has been acknowledged for implementing CSR initiatives based on the triple bottom line and circular economy guidelines and leading efforts to address plastic waste in Indonesia. This paper presents a case study that integrates the triple bottom line and circular economy approaches to evaluate the effectiveness of a CSR program. Additionally, it offers a framework for future studies on CSR evaluation. The study conveys guidance to professionals on measuring achievement in CSR programs and suggests possible enhancements.

Keywords: Corporate Social Responsibility; CSR; Triple Bottom Line; Circular Economy; Plastics-Wise; Plastics Waste (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-328-3_22

Ordering information: This item can be ordered from
http://www.springer.com/9789464633283

DOI: 10.2991/978-94-6463-328-3_22

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().