The Effects of Digital Transformation and Flexibility Among Tourism Small and Medium Enterprises Business Resilience in Malaysia

Hninn Pwint Phyu (), Yuen Onn Choong and Ai Na Seow
Additional contact information
Hninn Pwint Phyu: Universiti Tunku Abdul Rahman
Yuen Onn Choong: Universiti Tunku Abdul Rahman
Ai Na Seow: Universiti Tunku Abdul Rahman

A chapter in Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023), 2023, pp 335-343 from Springer

Abstract: Abstract In Malaysia, Small and Medium-sized Enterprises (SMEs) significantly contribute to the country’s economy and employment sector. They make up a large majority of the business establishments. However, SMEs face various uncertainties, like disasters and crises, which can jeopardise their survival and operations. To address this, SMEs are working on becoming more resilient to effectively respond, predict, and adjust to unforeseen situations. Therefore, it is crucial to comprehend the factors that influence the ability of SMEs to withstand challenges in a highly unpredictable and competitive business environment. Thereby, the main aim of this study is to examine the effects of digital transformation and flexibility on tourism SMEs business resilience in Malaysia. A quantitative approach will be adopted to collect the primary data. A minimum sample of 68 SMEs will be selected. Questionnaires will be designed and distributed to SMEs’ owners and managers. The data will be analysed using statistical software such as IBM SPSS V27 and Smart PLS V4 software. A partial least square structural equation modelling will be used to validate and test the proposed model and propositions. The findings of this study are expected to offer valuable insights to policymakers and SME managers on the effective strategies for improving business resilience through digital transformation and flexibility.

Keywords: Digital transformation; flexibility; business resilience; SMEs in Malaysia (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-342-9_25

Ordering information: This item can be ordered from
http://www.springer.com/9789464633429

DOI: 10.2991/978-94-6463-342-9_25

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().