Development of Seternak, Marketplace Application for Production Facilities and Livestock Products

Ardhian Agung Yulianto () and Fathurrahman Ananda Menza
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Ardhian Agung Yulianto: Universitas Andalas, Department of Industrial Engineering, Faculty of Engineering
Fathurrahman Ananda Menza: Universitas Andalas, Department of Industrial Engineering, Faculty of Engineering

A chapter in Proceedings of the International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI 2022), 2023, pp 56-65 from Springer

Abstract: Abstract The livestock industry, especially poultry, was one of the economic bases of Indonesian people, which has a high potential to increase inclusive economic growth. Moreover, Indonesia has a high advantage in the livestock sector, as illustrated by the competitive edge in the workforce and the potential for the livestock industry based on local resources. Livestock actors consist of farmers (providers of livestock production products), livestock industries (providers of livestock production facilities), and consumers of livestock products. Payakumbuh City was one of the cities with the most significant poultry population in West Sumatra. Most livestock actors still sell products conventionally, open shops, and sell livestock products to intermediaries or collectors. Sales in this way make it difficult for farmers to sell specific goods, and it took a lot of work to maximize business profits due to limited marketing media. Access to crucial information, such as knowledge of commodity price renewal, was still carried out from one person to another conventionally. Based on these problems, an application was needed that integrates a digital product for buying and selling transaction media and the media for providing information related to commodity price updates. Seternak application was based on a marketplace in that sellers, and buyers did not make transactions directly and were carried out in one digital market. Seternak application could help livestock actors sell production facilities and livestock products without being limited to territory, and it could increase consumers’ income from livestock actors.

Keywords: Application; Commodities; Digital Marketing; Marketplace; Livestock (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-350-4_7

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