Research on the Influencing Factors of Regional Cultural and Creative Brands

Yun Wang ()
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Yun Wang: Jinan Vocational College

A chapter in Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023), 2024, pp 92-100 from Springer

Abstract: Abstract The brand is an important carrier of cultural dissemination. With the rapid development and widespread application of the new generation of information technology, the impact of technology on the construction of cultural and creative brands is becoming increasingly significant. This article reviews existing literature, defines the concept and scope of cultural creativity in the context of informatization, identifies the influencing factors and mechanisms of cultural and creative brand building, and analyzes them based on the Toe framework and the dual-factor theory. The research in this article is beneficial for building cultural and creative brands, creating a good innovation atmosphere, promoting the high-end development of regional cultural and creative brands, and enhancing the level of the cultural and creative industry.

Keywords: The cultural and creative industry; Brand building; TOE framework (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-368-9_13

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