Study on Influencing Factors of Nanning University Students’ Willingness to Use Ant Credit Pay

Zhong Daxing (), Tatchapong Sattabut and Chaiyawit Muangmee
Additional contact information
Zhong Daxing: Bansomdejchaopraya Rajabhat University
Tatchapong Sattabut: Bansomdejchaopraya Rajabhat University
Chaiyawit Muangmee: Bansomdejchaopraya Rajabhat University

A chapter in Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023), 2024, pp 496-504 from Springer

Abstract: Abstract The purpose of the research is to find out the factors influencing students’ willingness to use consumer finance products at Nanning University and the extent to which these factors influence. This paper takes the representative product of this field “Ant Credit Pay” as an example, based on extensive reading of domestic and international literature, combined with the characteristics of consumer finance products and Ant Credit Pay, it puts forward four factors affecting the user’s willingness to use. This research integrated qualitative and quantitative research techniques, and to develop a valid and reliable questionnaire, as an instrument for quantitative research. The samples collected were 393. Using Taro Yamane’s formula at a tolerance level of 0.05. The data were analyzed by using descriptive statistics of percentage, mean, and inferential statistics of Regression Analysis. The research revealed that: Perceived usefulness has a positive effect on the willingness to use. Perceived ease of use has no positive effect on the willingness to use. Perceived risk has negative effect on the willingness to use. Social influence has a positive effect on the willingness to use. These conclusions provide reasonable and feasible decision-making suggestions for online credit loan financial enterprises represented by Ant Credit Pay to promote the healthy development of China’s Internet consumer finance business.

Keywords: Ant Credit Pay; Willingness to use; Influencing factors (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-368-9_58

Ordering information: This item can be ordered from
http://www.springer.com/9789464633689

DOI: 10.2991/978-94-6463-368-9_58

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().