Strategic Analysis and Development Framework for J Company in the Competitive Zhuhai Commercial Real Estate Market

Zien Sheng ()
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Zien Sheng: Sun Yat-sen University

A chapter in Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023), 2024, pp 688-698 from Springer

Abstract: Abstract This strategic analysis delves into the internal and external environment of Visual J Company, a subsidiary of JK Real Estate, situated in the Zhuhai municipal area. Visual J Company’s primary focus is on the operation and management of commercial assets, including those under JK Real Estate’s purview and newly developed commercial projects. In this analysis, we undertake a comprehensive examination of the macro-environmental factors (Politics, Economy, Society, and Technology), industry environment, and internal organizational factors impacting the company’s strategic direction. We also explore the differentiation strategies employed by Visual J Company and propose adjustments to its consumer strategic control mechanisms. This examination aims to provide valuable insights and recommendations to position the company optimally in the competitive Zhuhai commercial landscape.

Keywords: Trends and styles; Fashion industry; Consumer behavior; second hands; consumer psychology; luxury market; Market analysis (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-368-9_82

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DOI: 10.2991/978-94-6463-368-9_82

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