A Study of Consumption Intentions in Fashion E-zine Design-Take Vogue for Example

Xiang Wang ()
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Xiang Wang: Cardiff University, Cardiff Business School

A chapter in Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023), 2024, pp 758-764 from Springer

Abstract: Abstract Fashion e-zines, as an emerging way of accessing consumer information, have received widespread attention in today’s digital era. This study used SPSS analysis and other methods, aiming to explore the impact of fashion e-zine design on consumption intention. The results of this study show that fashion e-zines have high credibility and attractiveness in providing fashion information and trends, and personalised recommendations and interactive communication functions also play a positive role in promoting consumers’ purchasing decisions. However, Consumers’ willingness to spend on fashion e-magazines varies somewhat, which are related to individual consumption preferences, usage habits and digital literacy levels. Fashion e-zines still need to be optimised in terms of content quality, recommendation algorithms and user experience to increase consumers’ willingness to consume fashion e-zines.The study shows that the design of fashion e-zines has a positive impact on consumption intention.

Keywords: fashion e-zine; interior design; exterior design; interaction design; consumer wishes (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-368-9_90

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DOI: 10.2991/978-94-6463-368-9_90

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