Performance Improvement Strategy through Product Innovation and Competitive Advantage

Ariefyanto ()
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Ariefyanto: Hasanuddin University

A chapter in Proceedings of the 8th International Conference on Accounting, Management, and Economics (ICAME 2023), 2024, pp 574-578 from Springer

Abstract: Abstract This research examines the influence of product innovation and competitive advantage on SME performance. In this research, survey data collection techniques were used with a population of all SMEs in the North Toraja area, South Sulawesi. The sampling method was simple random sampling of a total of 100 respondents. The statistical method used is path analysis. Using AMOS software with research results showing that: (1) there is a positive and significant influence between product innovation and competitive advantage (2) there is a positive and significant influence between product innovation and SME performance, (3) and there is a positive and significant influence between competitive advantages on SME performance.

Keywords: MSEs; product innovation; competitive advantage; performance (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-400-6_43

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DOI: 10.2991/978-94-6463-400-6_43

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