The Role of Social Commerce to Improve E-Commerce Performance

Eva Muti’ah (), Drajat Wahyudi, Juwita Sari, Agustina and Basrowi Basrowi
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Eva Muti’ah: Bina Bangsa University, Master of Management
Drajat Wahyudi: Bina Bangsa University, Master of Management
Juwita Sari: Bina Bangsa University, Master of Management
Agustina: Bina Bangsa University, Master of Management
Basrowi Basrowi: Bina Bangsa University, Lecturer at Master of Management

A chapter in Proceedings of the 2nd International Conference on Management and Business (ICOMB 2023), 2024, pp 208-215 from Springer

Abstract: Abstract Business activities carried out online need to have many strategies to increase sales. Many online stores eventually have to close due to a lack of customers and difficulty achieving sales targets. One strategy in online marketing is to use supporting tools such as social media. This research aims to assess the role of social media in increasing e-commerce followers, improving sales algorithms, and improving product branding through digital marketing. The method used in this research is qualitative, especially the library method, based on the results of relevant previous research in the last five years and up-to-date books (last 5 years). Before the paper is published, an FGD (focus group discussion) is conducted first within a limited scope with supervisors and colleagues, and the results of the improvements become the final paper to be published. Based on the results of the analysis, it can be concluded that the role of social commerce in improving e-commerce performance is 1) helping increase followers through social media advertising. 2) help connect products with suitable customers who are ready to buy the product 3) help increase e-commerce ratings through digital marketing product branding.

Keywords: Social Commerce; E-commerce; Performance (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-402-0_23

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