How business models and other factors affect the Stock Price- A Case study on Spotify

Daniel ZD Guo () and Xin Luo ()
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Daniel ZD Guo: Dulwich College Beijing
Xin Luo: Zhejiang University

A chapter in Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024), 2024, pp 675-687 from Springer

Abstract: Abstract The popularity of online music streaming services has risen exponentially since the rise of the digital age. Since the shift from MP3s to online music playing services have begun, there have been more than 60 streaming services accounting for more than 1 trillion streamed songs per year just in the U.S. The author will be focusing on Spotify, one of the largest and most pioneering streaming services on the market. The case of Spotify’s methods of income are peculiar, moving away from the conventional methods of generating income such as required membership fees but rather through ad revenue and Premium memberships. In this paper, the author will be exploring will be focusing on the stock values of Spotify since its launch in 2018, while examining its influence on consumers through non-price determinants such as the impact of Co-Vid 19 or the shift in preferences to influencer content.

Keywords: Popularity of online music; Digital age; Spotify (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-408-2_74

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