A Bibliometric Analysis of Over-the-Top Services Through VoSviewer

Tripti Kumari () and Navjit Singh
Additional contact information
Tripti Kumari: Chandigarh University, University School of Business
Navjit Singh: Chandigarh University, University School of Business

A chapter in Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024), 2024, pp 56-67 from Springer

Abstract: Abstract Purpose of the study: This study attempts to find the publication & citation trends, bibliography coupling, co-authorship, and co-occurring keywords in OTT. Methodology used: Metadata from Scopus (the most reliable database) has been extracted using the relevant keywords since its inception. 145 articles appeared in the database and were analysed using VOSviewer (free software). Major findings: Publication started growing in 2018, and the maximum number of citations came in 2016. The maximum number of publications was done in the United States, followed by India, but India ranked low in receiving citations. With the development and wider acceptance of OTT platforms, Asian countries are emerging as major contributors to research related to OTT platforms. Co-authorship between India and the United States highlights the popularity of digital media in these countries, not just in viewership but also among researchers. Summary: Publications trends, citation trends, bibliographic coupled countries, and co-authored countries’ publication journey and co-occurred keywords are analysed to understand the OTT trends in this digital era (industry 4.). Thanks to internet transmission, technological advancements helped families use their TVs for web browsing and gaming, interact with content without restrictions or limitations and obtain exactly what they want to watch and whenever they want to watch. Over the Top (OTT) has made these experiences easier and smoother. Implications: Growth in publications in the past few years suggests wider acceptance of this technology, which could emerge as a game-changer in the entertainment field in the coming years. Limited literature published in this field shows that the subject is still for future researchers.

Keywords: Over the top; VOSviewer; Technology; Experience; Bibliometric (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-437-2_5

Ordering information: This item can be ordered from
http://www.springer.com/9789464634372

DOI: 10.2991/978-94-6463-437-2_5

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().