Market Analysis of the Game Industry Based on Survey Questionnaire

Kaiyuan Liu () and Tianyi Sun
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Kaiyuan Liu: Nanjing Foreign Language School
Tianyi Sun: Qing Pu Middle School

A chapter in Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023), 2024, pp 206-214 from Springer

Abstract: Abstract In recent years, China’s game market has been booming. We prepared a survey questionnaire with 18 questions, and 86 people participated in the survey. Questions 1 to 5 show that the proportion of men and women surveyed is equal, and their attitude towards games is relatively neutral. If they want to play games, they prefer to play games on mobile phones. Questions 6 to 9 show that players are moderately engaged in the game and show considerable restraint. Questions 10 to 13 show that game players prefer games such as puzzle and RPG. Chengdu Tianmei (L1) has become one of the most popular game companies in China. Game players value comprehensive evaluation in game experience. Questions 14 to 18 indicate that it is difficult for us to make an accurate judgment on whether China’s game market will move towards oligopoly and buyout in the future. However, the awareness of intellectual property protection in China’s game market is gradually strengthening. Finally, we put forward suggestions on further strengthening intellectual property protection, developing high-quality game products and promoting economic development for the high-quality development of China’s game industry.

Keywords: Game industry; market analysis; survey questionnaire (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-441-9_19

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