Green Clothing Products Sense Quality · Consumption Emotion · Purchase Intention

Qihui Hu ()
Additional contact information
Qihui Hu: HENGXING University, College of Clothing and Costume Design, Art and Media

A chapter in Proceedings of the 2023 International Conference on Economic Management, Financial Innovation and Public Service (EMFIPS 2023), 2024, pp 285-298 from Springer

Abstract: Abstract At the present stage, in the era of global consumerism, the emergence of “green clothing” is a concrete manifestation of the transformation of the market economy in the field of textiles and clothing. The transformation of the development model of enterprises and consumers’ experience of green clothing products have put forward higher requirements. Based on the literature, the article constructs a theoretical discussion on three levels of green apparel product perception, consumer emotion and purchase intention based on the perspective of green apparel product perception, and explores the value of green apparel product perception through survey method and quantitative analysis. The research results show that green clothing product perceptions have a significant positive influence on consumers’ consumption emotion and purchase intention, and the influencing factors can be listed as environmental responsibility > brand image > green clothing knowledge in order.

Keywords: green clothing; products sense quality; consumer emotion; purchase intention; brand development (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-441-9_26

Ordering information: This item can be ordered from
http://www.springer.com/9789464634419

DOI: 10.2991/978-94-6463-441-9_26

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().