Study of Pro-Social Behavior of Young Netizens: Encouragement of Religiosity, Social Support, Empathy, and Self-Efficacy

Endang Komesty Sinaga () and Edi Suryadi
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Endang Komesty Sinaga: Universitas Pendidikan Indonesia, Faculty of Economics and Business Education
Edi Suryadi: Universitas Pendidikan Indonesia, Faculty of Economics and Business Education

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 797-802 from Springer

Abstract: Abstract Pro-social behaviour, a subject that has attracted the attention of social researchers, has been researched creatively to dig deeper into the phenomenon. This study seeks to assess the factors influencing pro-social behaviour among young netizens by proposing a construct of subjective well-being closely related to religiosity, social support, empathy, and self-efficacy. Through survey activities targeting active social media users aged 18-25 years and involving 188 respondents, the SEM-PLS approach was used for analysis. These findings support the proposed model in shaping pro-social behaviour by showing the significant influence of various factors, except empathy. This research adds to existing theories of social behaviour and contributes to a deeper understanding of the behaviour exhibited by Internet users, especially young people. Insights gained from this research can inform interventions and strategies to encourage pro-social behaviour in the digital world, ultimately fostering more cohesive and compassionate online communities.

Keywords: Pro-social behaviour; subjective well-being; religiosity; social support; self-efficacy (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-443-3_105

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DOI: 10.2991/978-94-6463-443-3_105

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