Increasing MSME Competitiveness through Creativity and Innovation in The Digital Era Study at Simping MSME Centers in Purwakarta

B Lena Nuryanti Sastradinata (), Ismi Noer Pratiwi and Sulastri Sulastri
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B Lena Nuryanti Sastradinata: Universitas Pendidikan Indonesia
Ismi Noer Pratiwi: Universitas Pendidikan Indonesia
Sulastri Sulastri: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 1071-1101 from Springer

Abstract: Abstract In the rapidly advancing digital era, Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the global economy. However, with the rapid advancement of digital technology, business competition has become increasingly fierce, presenting new challenges for MSMEs to remain relevant and thrive. To navigate this landscape, MSMEs must enhance their competitiveness through creativity and innovation by adopting business strategies that align with technological advancements. Many experts have recognised the importance of creativity and innovation in enhancing the competitiveness of MSMEs in the digital era. According to Patel and Fiedler (2018), MSMEs that embrace innovation in their products, processes, and marketing strategies tend to have a solid competitive advantage. Similarly, Nambisan and Baron (2019) emphasise that creativity driving innovation is key to creating long-term competitive advantage for MSMEs. Furthermore, Chandra and Yudhistira (2020) highlight that creativity and innovation play a crucial role in expanding market share and improving the competitiveness of MSMEs in the digital era. They observe that MSMEs capable of generating creative ideas and implementing innovation through digital technology can achieve better growth and sustainable profits. In this study, we aim to deepen the understanding of the role of creativity and innovation in enhancing the competitiveness of MSMEs in the digital era. Through an analytical approach and empirical data, we will analyse the impact of creativity and innovation strategies on the growth and success of MSMEs in leveraging digital technology.

Keywords: MSMEs; creativity; innovation; competitiveness; digital era (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-443-3_139

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