A Bibliometric Analysis of Social Media and Entrepreneurship Research

Moehamad Satiadharma (), Suryana Suryana, Agus Rahayu and Lili Adi Wibowo
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Moehamad Satiadharma: Universitas Pendidikan Indonesia
Suryana Suryana: Universitas Pendidikan Indonesia
Agus Rahayu: Universitas Pendidikan Indonesia
Lili Adi Wibowo: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 1231-1238 from Springer

Abstract: Abstract This study employs the method of bibliometrics to investigate the connection between social media and entrepreneurship, with the aim of uncovering important themes and insights into the usefulness of social media in the field of entrepreneurship. Utilizing the Scopus database as the primary tool, the study gathered and analyzed data to retrieve a total of 799 articles on May 18, 2023. To visualize and evaluate the performance of scholarly publications, a software called VOSviewer was employed. The study’s findings focused on author contributions, journals, countries, and the number of articles. The research revealed an increase in the number of document publications over time, with the United States leading in the number of documents published (161 documents). Additionally, the “Journal of Sustainability (Switzerland)” was identified as the most productive journal, with Jr, Ngammoh N, et al named as the authors with the highest number of document publications. Toffoletti K was also identified as the most highly cited author, with a total of 138 citations. The keywords most commonly used in the research were “social media”, “entrepreneurship”, and “entrepreneurs”. This research has the potential to guide future studies on the relationship between entrepreneurship and social media by providing a comprehensive overview of the current academic landscape.

Keywords: Bibliometric Analysis; Entrepreneurship; Intention; Social Media (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-443-3_151

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