The Trend of Transaction on E-Commerce by Millennial Generation

Wayan Eny Mariani (), Ni Made Ayu Dwijayanti and Wayan Tari Indra Putri
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Wayan Eny Mariani: Polytechnic State of Bali
Ni Made Ayu Dwijayanti: Polytechnic State of Bali
Wayan Tari Indra Putri: Polytechnic State of Bali

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 227-233 from Springer

Abstract: Abstract Technological developments in the digital era have made internet use necessary for society. Buying and selling activities that used to be carried out directly between buyers and sellers in actual stores have now shifted to e-commerce. E-commerce combines conventional business processes with information technology where sellers and buyers can conduct transactions as in the real world. Data on page visits to several e-commerce sites in the fourth quarter of 2022 shows an increase every month from October to December 2022. College students are a part of society that is in the millennial age range. The various conveniences offered by e-commerce are certainly an attraction for students to make online transactions. This study aims to analyze the level of trust and interest in transacting in e-commerce. The subjects of this study were students of the Bali State Polytechnic in the Accounting Department. This study uses an associative quantitative approach using questionnaires. This study found that the e-commerce that is most in demand, both in terms of visits and transactions by the Polytechnic State of Bali’s millennial generation, is Shoppe. The most frequency of transactions in e-commerce is 1-3 times a month.

Keywords: Online transaction; E-Commerce; Millennial (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-443-3_32

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