Analysis of Enhancing Marketing Performance in MSMEs Through Strategies to Boost Local Value-Creation and Competitiveness

Hartelina (), Reminta Lumban Batu, Nanda Puspitasari and Ayuk Hidayanti
Additional contact information
Hartelina: Universitas Singaperbangsa
Reminta Lumban Batu: Universitas Singaperbangsa
Nanda Puspitasari: Universitas Singaperbangsa
Ayuk Hidayanti: Universitas Singaperbangsa

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 489-495 from Springer

Abstract: Abstract The implementation of value creation strategies in Small and Medium Enterprises (SMEs) within Karawang Regency is a key approach for enhancing their competitiveness. The greater the emphasis on value creation in the operational activities of SMEs, the higher their level of competitiveness. This, in turn, contributes to improved marketing performance for SMEs. The primary research question addressed in this study pertains to the extent of value creation’s impact on the competitiveness of SMEs. The objective of this research is to thoroughly analyze data and information concerning the implementation of value creation strategies and the competitive landscape among SMEs in Karawang Regency. This study employs a descriptive-verification approach, utilizing explanatory surveys and cross-sectional methods to gather primary data via questionnaires. Data analysis for this research was carried out using SPSS Statistics 25. The findings of the study indicate a statistically significant relationship between the creation of local value and competitiveness, with a 2.4% influence of local value on competitiveness. The remaining 97.6% of the factors affecting competitiveness are attributable to other unexamined variables.

Keywords: Competitiveness; Marketing Performance; Small and Medium Enterprises; Value Creation (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-443-3_63

Ordering information: This item can be ordered from
http://www.springer.com/9789464634433

DOI: 10.2991/978-94-6463-443-3_63

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().