Perceived Enjoyment and Perceived Usefulness to Mobile Payment Users Continuance Intention

Emi Amelia (), Ratih Hurriyati, Agus Rahayu, Lili Adi Wibowo, Bambang Widjajanta and Christianingrum Christianingrum
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Emi Amelia: Universitas Pendidikan Indonesia
Ratih Hurriyati: Universitas Pendidikan Indonesia
Agus Rahayu: Universitas Pendidikan Indonesia
Lili Adi Wibowo: Universitas Pendidikan Indonesia
Bambang Widjajanta: Universitas Pendidikan Indonesia
Christianingrum Christianingrum: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 522-530 from Springer

Abstract: Abstract This study investigates the crucial factors that shape the intention of mobile payment users to continue using these services, with a primary focus on the role of perceived enjoyment and perceived usefulness. Data were gathered from a sample of 150 active mobile payment users through a meticulously designed questionnaire to explore this phenomenon. The collected data were subjected to robust statistical analysis, utilising the multiple regression method facilitated by SPSS 24 software. Our findings highlight a significant and positive relationship between perceived enjoyment, perceived usefulness, and continuance intention in mobile payment services. In simpler terms, when users perceive a higher level of enjoyment and find the mobile payment service more useful, they exhibit a stronger inclination to persist in using it. This research underscores the pivotal role of these two factors and their interplay in shaping user intentions. The implications of this study are substantial for mobile application developers and service providers, emphasising the importance of strategically enhancing perceived enjoyment and perceived usefulness in their offerings to promote user satisfaction, trust, and continued engagement. As the mobile payment landscape evolves, understanding and optimising these factors will be essential for sustained success and user loyalty in the industry.

Keywords: Perceived Enjoyment; Perceived Usefulness; Continuance Intention (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-443-3_68

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