Perceived Risk as a Mediator Subjective Norm & Travel Intention Post Covid-19

Rahmat Priyanto (), Ratih Hurriyati, Bambang Widjajanta, Agus Rahayu, Disman Disman and Lili Adi Wibowo
Additional contact information
Rahmat Priyanto: STP Ars International
Ratih Hurriyati: Universitas Pendidikan Indonesia
Bambang Widjajanta: Universitas Pendidikan Indonesia
Agus Rahayu: Universitas Pendidikan Indonesia
Disman Disman: Universitas Pendidikan Indonesia
Lili Adi Wibowo: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 572-580 from Springer

Abstract: Abstract Older tourists are a group of tourists over 50 years old. The potential of senior tourists is very high in driving tourism economic growth. Currently Post Covid 19, the government has opened the door to national tourism for domestic and foreign tourists. Senior tourists are at risk of being affected by Covid 19 due to age and health factors, considering that COVID-19 sufferers still exist even though the number has decreased sharply. This study aims to analyze the travel intention of senior tourists through subjective norm as an exogenous variable and perceived risk as a mediator variable. Survey research activities were distributed to 100 senior tourists in Bandung as a research sample. The research mediator analysis is based on the simple mediation model number 4 from Hayes using Process V.42 and SPSS 24. The test results in this study indicate that Subjective Norm directly affects Post-COVID-19 Senior Tourist Travel Intention. Then, Perceived Risk as a research mediator cannot influence Subjective Norms on Post Covid-19 Senior Tourist Travel Intention. This research provides further understanding of the behavior of senior tourists after Covid 19 in Indonesia.

Keywords: Perceived Risk; Post Covid-19; Subjective Norm; Travel Intention (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-443-3_75

Ordering information: This item can be ordered from
http://www.springer.com/9789464634433

DOI: 10.2991/978-94-6463-443-3_75

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().