Factors Affecting Museum Re-Visit: Application On The Balai Kirti Museum

Dini Mustika Buana Putri (), Ratih Hurriyati, Bambang Widjajanta and Puspo Dewi Dirgantari
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Dini Mustika Buana Putri: Universitas Pendidikan Indonesia
Ratih Hurriyati: Universitas Pendidikan Indonesia
Bambang Widjajanta: Universitas Pendidikan Indonesia
Puspo Dewi Dirgantari: Universitas Pendidikan Indonesia

A chapter in Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023), 2024, pp 663-668 from Springer

Abstract: Abstract This study examines factors leading to visits at the Museum of Balai Kirti – Bogor in Indonesia. The variables studied are service quality, destination image, perceived value and customer satisfaction which are believed to play an important role in influencing re-visit intention at the Museum of Balai Kirti with 200 respondents consumers (or visitors) at the Balai Kirti Museum. A questionnaire has been used as a data collection technique with the help of SEM (Structural Equation Modeling) for data analysis, using AMOS software version 24. This study shows that the intention to re-visit Balai Kirti Museum has a significant impact on service quality, destination image and customer satisfaction. In addition, the perceived value have no significant effect on the intention to re-visit the Balai Kirti Museum.

Keywords: Service Quality; Destination Image; Perceived Value; Customer Satisfaction; Re-Visit (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-443-3_87

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DOI: 10.2991/978-94-6463-443-3_87

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